Looker vs Google Data Studio

Comprehensive side-by-side comparison of Looker vs Google Data Studio including features, integrations, customer segments, supported platforms, pros & cons, and company details. Find the best business intelligence software solution for your business needs.

Product Comparison

Looker logo

Looker

4.4/5

Data Insights, Simplified.

Google Data Studio logo

Data Studio: Visualize Your Data, Drive Smarter Decisions.

Looker

Description

Looker, a Google Cloud product, is a modern business intelligence and data analytics platform designed to empower organizations to explore, analyze, and share data-driven insights. It utilizes a unique modeling language called LookML to create...

Google Data Studio

Description

Google Data Studio is a powerful, yet free, data visualization and reporting tool that transforms raw data into insightful, interactive dashboards. Connect to a wide range of data sources – including Google products like Analytics, Sheets, and...

Looker
Google Data Studio
Looker

Videos (1)

1
Google Data Studio

Videos (2)

1
2
Looker

Use Cases

Google Data Studio

Use Cases

Looker

Made For

Google Data Studio

Made For

Looker

Key Features

  • Multiple Data Sources
  • Data Connectors
  • Dashboard Creation
  • Data Import/Export
  • Data Visualization
  • Reporting/Analytics
Google Data Studio

Key Features

  • Search/Filter
  • Data Visualization
  • Reporting/Analytics
  • Data Connectors
  • Collaboration Tools
  • Multiple Data Sources
Looker

Industries

  • Retail
  • Financial Services
  • Healthcare
  • Technology
  • Manufacturing
Google Data Studio

Industries

  • Marketing & Advertising
  • E-commerce
  • Financial Services
  • Healthcare
  • Education
Looker

Customer Segments

  • Small Businesses
  • Mid-size Businesses
  • Large Enterprises
Google Data Studio

Customer Segments

  • Freelancers
  • Small Businesses
  • Mid-size Businesses
Looker

Supported Platforms

  • Web
  • Mobile
Google Data Studio

Supported Platforms

  • Web
  • Mobile
Looker
Google Data Studio
Looker

Pros

  • Centralized Data Modeling with LookML: Ensures data consistency and a single source of truth.
  • Powerful Data Exploration: Empowers business users to independently analyze data and discover insights.
  • Scalability and Performance: Optimized for handling large datasets and complex queries.
  • Strong Collaboration Features: Facilitates data sharing and teamwork across the organization.

Cons

  • LookML Learning Curve: Requires specialized skills for data modeling and maintenance.
  • Potential Cost: Can be expensive for smaller organizations or limited use cases.
Google Data Studio

Pros

  • Free to use, making it accessible to all users.
  • Seamless integration with other Google products.
  • User-friendly drag-and-drop interface for easy report creation.
  • Powerful data visualization capabilities.
  • Real-time collaboration features.

Cons

  • Limited advanced analytics features compared to dedicated BI tools.
  • Can be slow to load with very large datasets.
Looker
Company Name
Google
Year Founded
2012
HQ Location
Santa Barbara, CA, USA
LinkedIn
1000-5000 employees
@looker
50K-100K followers
Google Data Studio
Company Name
Google
Year Founded
1998
HQ Location
Mountain View, CA, USA
LinkedIn
100000+ employees
@Google
25M+ followers