Question 1

What advertising channels does Basis support?

Accepted Answer

Basis supports a wide range of advertising channels, including search, social media, display, video, mobile, audio, native advertising, and digital out-of-home (DOOH), enabling truly omni-channel campaign management.

Question 2

How does Basis help with brand safety?

Accepted Answer

Basis incorporates robust brand safety controls, including contextual targeting and fraud protection measures, to ensure your ads appear in appropriate environments and avoid harmful associations.

Question 3

Can Basis integrate with my existing advertising platforms?

Accepted Answer

Yes, Basis is designed to integrate with popular demand-side platforms (DSPs), supply-side platforms (SSPs), and other advertising technologies, allowing you to leverage your existing investments.

Question 4

What kind of reporting and analytics does Basis offer?

Accepted Answer

Basis provides a unified dashboard with real-time visibility into key performance indicators (KPIs), workload distribution, and campaign performance across all channels, enabling data-driven optimization.

Question 5

How does Basis help with campaign optimization?

Accepted Answer

Basis utilizes AI and machine learning to automate campaign optimization tasks, such as bid adjustments, audience targeting, and creative rotation, to maximize ROI.

Question 6

Is Basis compliant with data privacy regulations?

Accepted Answer

Yes, Basis is designed with privacy compliance in mind and supports features to help you adhere to regulations like GDPR and CCPA.

Question 7

What level of support and training is available?

Accepted Answer

Basis offers comprehensive support, including dedicated account managers, detailed documentation, online tutorials, and ongoing training resources to ensure successful platform adoption.

Basis

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