Description
Foursquare Proximity is a powerful location-based marketing platform that allows businesses to build highly accurate geofences – using either point-radius or polygon definitions – to target consumers in real-time. Without relying on personall...
Use Cases
Key Features
- Data Visualization
- Reporting & Statistics
- Location Tracking
Made For
Industries
- Retail
- Restaurants
- Automotive
- Financial Services
- Healthcare
Customer Segments
- Small Businesses
- Mid-size Businesses
- Large Enterprises
Supported Platforms
- Web
- Mobile
Pros
- Privacy-focused: No PII data sharing ensures compliance and builds trust.
- Precise Targeting: Point-radius and polygon geofencing options offer granular control.
- Seamless Integration: Integrates with existing programmatic advertising platforms.
- Versatile Use Cases: Supports a wide range of marketing objectives, from path-to-purchase to competitive conquesting.
Cons
- Reliance on DSP for Demographic Data: Demographic targeting requires integration with a DSP.
- Potential for Ad Fatigue: Frequent targeting within geofences could lead to ad fatigue if not managed carefully.
LinkedIn
501-1000 employees
@foursquare
150K followers
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Current average rating is based on research conducted at Exafol