Question 1

How does the IP Blocklist identify fraudulent IP addresses?

Accepted Answer

The IP Blocklist utilizes a combination of proprietary technology, partnerships with leading advertising platforms, and analysis of traffic patterns across a vast network of URLs and apps to identify IP addresses actively engaged in ad fraud. This includes detecting bot activity, click farms, and other malicious behaviors.

Question 2

What types of ad fraud does the IP Blocklist protect against?

Accepted Answer

The IP Blocklist protects against a wide range of ad fraud, including invalid traffic (IVT), bot traffic, click spam, ad stacking, and domain spoofing. It helps prevent wasted ad spend and ensures accurate campaign performance metrics.

Question 3

How often is the IP Blocklist updated, and what is the latency?

Accepted Answer

The IP Blocklist is updated six times per day with hourly live input, ensuring a near real-time response to emerging fraud threats.  It offers zero latency impact, meaning it won't slow down your ad serving or user experience.

Question 4

What integration options are available for the IP Blocklist?

Accepted Answer

The IP Blocklist can be accessed via a robust API for seamless integration with your existing ad tech stack. Alternatively, you can download the full file to host within your own environment for ongoing blocking.

Question 5

What is the difference between the risk levels (medium, high, extreme)?

Accepted Answer

The risk levels indicate the severity of the fraudulent activity associated with an IP address. 'Medium' represents a moderate risk, 'High' indicates a significant risk, and 'Extreme' signifies a very high probability of fraudulent behavior. This allows you to prioritize your blocking efforts.

Question 6

Does the IP Blocklist impact legitimate user traffic?

Accepted Answer

The IP Blocklist is designed to minimize false positives and avoid blocking legitimate user traffic.  Our sophisticated algorithms and continuous monitoring ensure accurate identification of fraudulent activity.

Question 7

Can I customize the IP Blocklist to fit my specific needs?

Accepted Answer

Yes, the API allows for customization and filtering of the IP Blocklist data based on your specific requirements and risk tolerance. You can tailor the blocking rules to align with your campaign goals.

IP Blocklist

Description

Use Cases

Key Features

Made For

Industries

Customer Segments

Supported Platforms

Pros

Cons

No reviews yet

Frequently Asked Questions