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Description

Matomo is a powerful, open-source web analytics platform that gives you complete control over your data. Unlike many analytics solutions, Matomo prioritizes data privacy and ownership, ensuring GDPR compliance and eliminating data sampling for...

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Use Cases

Key Features

  • Conversion Tracking
  • Activity Dashboard
  • Data Visualization
  • User Interaction Tracking
  • Time on Site Tracking
  • Customer Journey Mapping

Made For

Industries

  • E-commerce
  • Healthcare
  • Finance
  • Education
  • Publishing

Customer Segments

  • Freelancers
  • Small Businesses
  • Mid-size Businesses
  • Large Enterprises

Supported Platforms

  • Web
  • Mobile

Pros

  • Complete Data Ownership: You control your data, ensuring privacy and security.
  • 100% Accurate Reporting: No data sampling means reliable insights.
  • GDPR Compliance: Built-in features to help meet data privacy regulations.
  • Scalability: Handles large datasets and multiple websites without performance issues.
  • Open-Source Flexibility: Customizable and extensible to meet specific needs.

Cons

  • Self-Hosting Complexity: Requires technical expertise for on-premise installation and maintenance.
  • Potential Cost of Infrastructure: Self-hosting incurs server and maintenance costs.
Company Name
Matomo
Year Founded
2005
HQ Location
San Francisco, CA
LinkedIn
51-200 employees
@matomoanalytics
20K followers

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