Opticks
4.4
Description
Opticks is a comprehensive ad fraud prevention solution designed for brands and marketing agencies. In today's digital landscape, ad fraud poses a significant threat to marketing ROI. Opticks utilizes advanced technology to detect and block fr...
Use Cases
Key Features
- Conversion Tracking
- Campaign Analytics
- Click Tracking
- IP Blocking
- API
- Activity Monitoring
Made For
Industries
- E-commerce
- Gaming
- Finance
- Travel
- Mobile App Development
Customer Segments
- Small Businesses
- Mid-size Businesses
- Large Enterprises
Supported Platforms
- Web
- Mobile
Pros
- Proactive fraud detection and prevention
- Detailed reporting and analytics for campaign optimization
- Seamless integration with major advertising platforms
- Improved marketing ROI through reduced ad waste
Cons
- Potential for false positives requiring manual review
- Dependence on accurate data feeds from advertising platforms
LinkedIn
51-200 employees
@AdFraudSol
15K followers
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Current average rating is based on research conducted at Exafol