Accelerate B2B Growth with Account-Based Marketing
Description
RollWorks is a leading account-based marketing (ABM) platform designed to help B2B companies identify, engage, and convert their ideal customers. Leveraging a vast dataset of 4.2 billion digital profiles, AI-powered insights, and a native dema...
Use Cases
Key Features
Lead Qualification
Reporting/Analytics
Lead Capture
Task Management
Lead Management
Pipeline Management
Made For
Industries
Software
Technology
Financial Services
Healthcare
Manufacturing
Customer Segments
Small Businesses
Mid-size Businesses
Large Enterprises
Supported Platforms
Web
Pros
Extensive B2B data coverage (4.2 billion profiles)
Integrated DSP and CDP for streamlined ABM execution
AI-powered insights for identifying and targeting ideal accounts
Strong integration capabilities with popular marketing and sales tools
Cons
Potential cost barrier for smaller businesses
Complexity of ABM strategy may require dedicated expertise