Toluna Start
4.4
Description
Toluna Start is a comprehensive consumer intelligence platform designed to empower market research professionals with end-to-end capabilities. From survey design and respondent recruitment to advanced reporting and actionable recommendations, ...
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Use Cases
Key Features
- Customizable Templates
- Data Import/Export
- Question Branching
- Reporting/Analytics
- Statistical Analysis
- Survey Builder
Made For
Industries
- Consumer Packaged Goods (CPG)
- Retail
- Automotive
- Financial Services
- Technology
Customer Segments
- Small Businesses
- Mid-size Businesses
- Large Enterprises
Supported Platforms
- Web
- Mobile
Pros
- End-to-end platform: Covers the entire research lifecycle from survey design to reporting.
- Real-time insights: Integrated panel delivers fast turnaround times.
- Integrated methodologies: Leverages Harris Interactive’s expertise for reliable results.
Cons
- Potential cost: Comprehensive platforms can be expensive, especially for small businesses.
- Complexity: The breadth of features may require a learning curve for new users.
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Current average rating is based on research conducted at Exafol