Question 1

How does TrafficGuard detect ad fraud?

Accepted Answer

TrafficGuard utilizes a combination of machine learning algorithms, real-time monitoring, and a constantly updated database of fraud patterns to identify and block invalid traffic. It analyzes traffic at the impression level and post-click conversions to detect anomalies.

Question 2

What types of ad fraud does TrafficGuard protect against?

Accepted Answer

TrafficGuard protects against both General Invalid Traffic (GIVT), such as bot traffic and accidental clicks, and Sophisticated Invalid Traffic (SIVT), including click farms, proxy traffic, and more advanced fraudulent activities.

Question 3

What integrations does TrafficGuard offer?

Accepted Answer

TrafficGuard integrates with a wide range of popular platforms, including Adjust, Affise, AppMetrica, AppsFlyer, Google Ads, Kochava, Metrix, Partnerize, Segment, Shopify, WooCommerce, and WordPress, allowing for seamless data flow and fraud protection across your entire marketing ecosystem.

Question 4

How does TrafficGuard help improve ROI?

Accepted Answer

By blocking fraudulent clicks and impressions, TrafficGuard ensures that your advertising budget is spent on legitimate users, leading to higher conversion rates and a significant improvement in your return on investment.

Question 5

Can I customize TrafficGuard's fraud detection settings?

Accepted Answer

Yes, TrafficGuard offers customizable filtering and monitoring settings, allowing you to tailor the platform to your specific campaign requirements and risk tolerance.

Question 6

What kind of reporting does TrafficGuard provide?

Accepted Answer

TrafficGuard provides detailed, real-time reports on fraud activity, including the types of fraud detected, the sources of invalid traffic, and the impact on your campaigns. Reports can be exported for sharing with clients and stakeholders.

Question 7

How does TrafficGuard handle new and emerging fraud tactics?

Accepted Answer

TrafficGuard's machine learning algorithms continuously learn and adapt to new fraud tactics, creating cumulative data loops to identify and validate emerging threats in real-time.

Question 8

Is TrafficGuard compliant with data privacy regulations?

Accepted Answer

TrafficGuard is committed to data privacy and adheres to industry best practices and relevant regulations, ensuring the security and confidentiality of your data.

TrafficGuard

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