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Description

Act-On is a robust growth marketing automation platform designed to empower marketers to build, execute, and optimize multi-channel campaigns. From website personalization and lead scoring to email marketing and social media integration, Act-O...

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Use Cases

Key Features

  • Landing Pages/Web Forms
  • Engagement Tracking
  • Marketing Automation
  • ROI Tracking
  • Multi-Channel Marketing
  • Drip Campaigns

Made For

Industries

  • Technology
  • Financial Services
  • Healthcare
  • Education
  • Retail

Customer Segments

  • Small Businesses
  • Mid-size Businesses
  • Large Enterprises

Supported Platforms

  • Web
  • Mobile

Pros

  • Comprehensive feature set for advanced marketing automation
  • Strong integration capabilities with popular CRM and BI tools
  • Dedicated customer support and services team

Cons

  • Can be complex to implement and manage for beginners
  • Pricing may be higher compared to some simpler marketing automation solutions
Company Name
Act-On Software
Year Founded
2007
HQ Location
Palo Alto, CA, USA
LinkedIn
501-1000 employees
@ActOnSoftware
25K followers

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