Braze logo

Description

Braze is a comprehensive customer engagement platform designed to help brands build lasting relationships with their audience. It empowers marketers to collect, analyze, and act on customer data from any source, enabling personalized and real-...

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Use Cases

Key Features

  • Email Marketing
  • Campaign Management
  • Customer Segmentation
  • Segmentation
  • Customer Journey Mapping
  • Multi-Campaign

Made For

Industries

  • E-commerce
  • Retail
  • Financial Services
  • Media & Entertainment
  • Travel & Hospitality

Customer Segments

  • Small Businesses
  • Mid-size Businesses
  • Large Enterprises

Supported Platforms

  • Web
  • Mobile

Pros

  • Robust multi-channel messaging capabilities
  • Powerful customer data platform (CDP) features
  • Advanced segmentation and personalization options
  • Strong A/B testing and experimentation tools
  • Scalable architecture for growing businesses

Cons

  • Can be complex to implement and configure initially
  • Pricing can be relatively high for smaller businesses
Company Name
Braze Inc.
Year Founded
2011
HQ Location
New York, NY
LinkedIn
501-1000 employees
@braze
30K followers

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