FraudScore
4.4
Description
FraudScore is a comprehensive anti-fraud solution designed to protect online advertising revenue. Targeting ad networks, direct advertisers, and agencies, FraudScore analyzes ad traffic quality in real-time, identifying and preventing various ...
Use Cases
Key Features
- Conversion Tracking
- Campaign Analytics
- Reporting & Statistics
- Performance Metrics
- Data Visualization
- Fraud Detection
Made For
Industries
- Digital Advertising
- Marketing & Advertising
- E-commerce
- Mobile App Development
- Gaming
Customer Segments
- Small Businesses
- Mid-size Businesses
- Large Enterprises
Supported Platforms
- Web
- Mobile
Pros
- Non-binary fraud scoring provides a more nuanced and accurate assessment of traffic quality.
- Comprehensive fraud detection capabilities cover a wide range of ad fraud types.
- Granular reporting and analytics enable data-driven optimization of ad campaigns.
Cons
- The non-binary approach may require more expertise to interpret and act upon the data.
- Integration complexity may vary depending on the existing advertising infrastructure.
LinkedIn
51-200 employees
@FraudScore
2000+ followers
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Current average rating is based on research conducted at Exafol