Marketing Analytics Software
What is marketing analytics software and what does it do?
Marketing analytics software is a powerful digital tool designed to help marketers measure, manage, and optimize their various marketing initiatives. It provides a comprehensive view of how your marketing efforts perform across diverse channels, including **email marketing, social media, s...
Curated List of Software
At a glance
Showing 450 products
Unify Customer Data & Power Personalized Experiences.
Salesforce Marketing Cloud is a leading customer relationship management (CRM) and digital marketing platform designed to help businesses of all sizes build stronger customer relationships and drive revenue growth. It provides a unified view o...
AI-Powered Marketing Automation for Revenue Growth
Adobe Marketo Engage is a leading marketing automation platform designed for B2B marketers. It empowers teams to orchestrate sophisticated, multi-channel campaigns, personalize customer experiences with AI, and drive revenue growth. By seamles...
Salesforce Account Engagement: B2B Marketing Automation for Revenue Growth
Salesforce Account Engagement (formerly Pardot) is a robust B2B marketing automation platform designed to align marketing and sales efforts, driving revenue and maximizing ROI. It empowers marketers to generate and nurture high-quality leads, ...
Unlock Digital Insights: Data-Driven Analytics for Growth
Adobe Analytics is a powerful digital analytics platform designed to help businesses understand and optimize their online performance. It collects, analyzes, and visualizes customer behavior across all digital touchpoints – websites, mobile ap...
Streamline Your Social Media, Amplify Your Results.
Sprout Social is a comprehensive social media management platform designed to empower businesses of all sizes. It centralizes your social media efforts, offering tools for monitoring brand mentions, engaging with your audience, analyzing perfo...
Ahrefs
4.6
Powerful SEO Tools for Higher Rankings and Increased Traffic.
Ahrefs is a comprehensive SEO toolset designed to empower marketing professionals and businesses of all sizes. It provides a robust suite of features for competitor analysis, keyword research, backlink analysis, site auditing, content explorat...
Hotjar
4.6
Unlock User Insights: Heatmaps, Recordings & Feedback for Website Growth
Hotjar is a powerful digital experience insights platform designed to help businesses understand user behavior and optimize their online presence. By combining heatmaps, session recordings, surveys, and feedback tools, Hotjar provides a holist...
Similarweb
4.5
Unlock Competitive Intelligence: Website & App Traffic Analysis
Similarweb Pro is a powerful competitive intelligence platform that provides in-depth website and mobile app traffic data. Analyze competitor strategies, identify emerging trends, and gain actionable insights to improve your own digital perfor...
Mixpanel
4.5
Actionable Product Analytics for Growth
Mixpanel is a leading product analytics platform that empowers teams to understand user behavior, optimize product experiences, and drive growth. By tracking user events and providing powerful segmentation and analysis tools, Mixpanel helps bu...
Looker
4.4
Data Insights, Simplified.
Looker, a Google Cloud product, is a modern business intelligence and data analytics platform designed to empower organizations to explore, analyze, and share data-driven insights. It utilizes a unique modeling language called LookML to create...
Omnisend
4.6
Ecommerce Marketing Automation for Growth
Omnisend is a comprehensive email and SMS marketing platform designed specifically for ecommerce businesses. It empowers online merchants to build stronger customer relationships, increase sales, and streamline their marketing efforts. Offerin...
Campaign Monitor: Streamline Your Marketing with Powerful Cross-Channel Automation
Campaign Monitor by Marigold is a leading email marketing and cross-channel marketing automation platform designed for businesses of all sizes. It empowers marketers to create beautiful, branded email campaigns with an intuitive drag-and-drop ...
Orchestrate Personalized Customer Experiences Across Every Channel.
Adobe Campaign is a leading cross-channel marketing automation platform designed to help businesses build stronger customer relationships and drive revenue growth. It empowers marketing teams to deliver personalized experiences at scale throug...
AppsFlyer
4.2
Precise Mobile Attribution & Marketing Analytics
AppsFlyer is a leading mobile attribution and marketing analytics platform designed to empower app marketers with comprehensive campaign management and conversion tracking. It provides deep insights into the customer journey, offering robust a...
Jungle Scout
4.9
Dominate Amazon Sales with Data-Driven Insights.
Jungle Scout is a comprehensive platform designed to empower entrepreneurs and brands to thrive on Amazon. Offering a suite of tools for product research, competitor analysis, keyword optimization, listing creation, inventory management, and p...
Supermetrics
4.5
Unified Marketing Data for Smarter Insights.
Supermetrics is a leading data integration platform designed to centralize marketing and sales data from over 80 different sources. It empowers marketers, analysts, and data engineers to seamlessly connect their favorite tools – including Goog...
Vendasta
4.6
Empowering Agencies with AI-Driven Client Growth
Vendasta is a comprehensive AI-powered platform designed to help marketing agencies, ISVs, and media companies scale their businesses by efficiently acquiring and serving local clients. It provides an end-to-end solution for selling, marketing...
Terminus
4.6
Account-Based Marketing for Revenue Growth
Terminus is a leading Account-Based Marketing (ABM) platform designed to help B2B marketers drive revenue and improve ROI. It enables teams to identify, engage, and convert key accounts throughout the entire customer lifecycle – from initial a...
ON24
4.4
Webinar & Digital Experience Platform for Revenue Growth
ON24 is a leading webinar and digital experience platform designed to empower marketers to drive revenue through engaging content. Offering live, on-demand, and personalized webinar experiences, ON24 provides robust analytics and integrations ...
Oktopost
4.6
Unlock B2B Social ROI
Oktopost is a leading B2B social media management platform designed to help marketing teams amplify their brand presence, drive engagement, and demonstrably prove the return on investment (ROI) of their social media efforts. Offering comprehen...
Streamline Social Media & Content Marketing.
ContentStudio is a comprehensive content marketing and social media management platform designed to empower businesses of all sizes. It simplifies the process of discovering, planning, creating, scheduling, and analyzing content across multipl...
Grin
5.0
Streamline Creator Relationships & Maximize Influencer ROI.
GRIN is a comprehensive creator management platform designed specifically for ecommerce brands. It empowers businesses to discover, recruit, and manage influencers at scale. Key features include a robust influencer database of over 38 million ...
TapClicks
4.5
Unified Marketing Intelligence for Agency Growth
TapClicks is a comprehensive marketing operations platform designed to empower agencies and marketers with end-to-end business intelligence. It consolidates data from over 250 marketing and advertising sources, providing a unified view of perf...
Streamline Marketing Reports & Grow Your Agency.
AgencyAnalytics is a comprehensive marketing reporting platform designed specifically for agencies. It consolidates key performance indicators (KPIs) from various sources – including SEO, PPC, social media, and website analytics – into customi...
Meltwater
4.0
Intelligent Media Monitoring for PR & Marketing Success
Meltwater is a leading media monitoring and intelligence platform designed for public relations, communications, and marketing professionals. It provides comprehensive coverage of online news, social media, broadcast, and other media sources, ...
Buyer's Guide
Unlock the full potential of your marketing efforts with powerful marketing analytics software. This essential guide helps you understand how these tools measure campaign performance, track customer behavior, and optimize your return on investment (ROI) across all channels, empowering you to make smarter, data-driven marketing decisions for sustained growth.
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