Terminus
4.6
Description
Terminus is a leading Account-Based Marketing (ABM) platform designed to help B2B marketers drive revenue and improve ROI. It enables teams to identify, engage, and convert key accounts throughout the entire customer lifecycle – from initial a...
Use Cases
Key Features
- Pipeline Management
- Data Import/Export
- Contact Database
- Lead Qualification
- Lead Nurturing
- Prospecting Tools
Made For
Industries
- Software
- Technology
- Financial Services
- Healthcare
- Manufacturing
Customer Segments
- Small Businesses
- Mid-size Businesses
- Large Enterprises
Supported Platforms
- Web
- Mobile
Pros
- Strong focus on ABM, a proven strategy for B2B revenue growth
- Comprehensive platform covering the entire ABM lifecycle
- Robust analytics and reporting capabilities for measuring ROI
- Emphasis on data privacy and brand safety
- Integration with leading marketing and sales tools
Cons
- Can be complex to implement and requires dedicated resources
- Potential cost barrier for smaller businesses with limited budgets
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Current average rating is based on research conducted at Exafol