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Description

Freshmarketer is a comprehensive marketing automation platform designed to help businesses deliver personalized customer experiences throughout the entire customer lifecycle. From attracting leads with AI-powered chatbots and optimized landing...

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Use Cases

Key Features

  • Email Marketing
  • Activity Dashboard
  • A/B Testing
  • Landing Pages/Web Forms
  • Contact Management
  • AI/Machine Learning

Made For

Industries

  • E-commerce
  • Software
  • SaaS
  • Retail
  • Professional Services

Customer Segments

  • Small Businesses
  • Mid-size Businesses

Supported Platforms

  • Web
  • Mobile

Pros

  • Seamless integration with the Freshworks suite (Freshsales, Freshdesk, Freshservice) for a unified customer view.
  • Powerful automation capabilities, including AI chatbots and customer journey builders.
  • Strong focus on personalization and behavioral tracking to improve engagement.
  • Dedicated Shopify integration for e-commerce businesses.
  • Competitive pricing compared to other marketing automation solutions.

Cons

  • May be less feature-rich than some enterprise-level marketing automation platforms.
  • Reliance on the Freshworks ecosystem may be a limitation for businesses using other CRM or support tools.
Company Name
Freshworks
Year Founded
2010
HQ Location
San Mateo, CA, USA
LinkedIn
4000-5000 employees
@freshworks
100K-200K followers

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