Description
Marketo Measure is a powerful B2B marketing attribution platform designed to help marketers understand the true impact of their campaigns. By tracking every touchpoint across the customer journey – from initial awareness to closed-won revenue ...
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Use Cases
Key Features
- Conversion Tracking
- Multi-Touch Attribution
- Referral Tracking
- ROI Tracking
- Predictive Analytics
- Attribution Modeling
Made For
Industries
- Software
- Technology
- Financial Services
- Healthcare
- Manufacturing
Customer Segments
- Small Businesses
- Mid-size Businesses
- Large Enterprises
Supported Platforms
- Web
Pros
- Comprehensive Multi-Touch Attribution: Provides a holistic view of marketing performance across all channels.
- AI-Powered Modeling: Leverages machine learning to deliver more accurate attribution insights.
- Robust Integrations: Seamlessly connects with leading CRM and marketing platforms.
- Customizable Dashboards: Allows users to tailor reports and visualizations to their specific needs.
Cons
- Potential Complexity: The platform's extensive features may require a learning curve for some users.
- Cost: As a premium solution, Marketo Measure may be expensive for smaller businesses with limited budgets.
LinkedIn
25000+ employees
@AdobeMarketing
700K+ followers
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