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Description

Quantcast is a leading SaaS platform providing comprehensive audience measurement and real-time advertising solutions. It empowers businesses to understand their target audiences across web and mobile platforms with detailed demographic and ge...

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Use Cases

Key Features

  • Content Management
  • Consent Management
  • API
  • Campaign Management
  • Alerts/Notifications
  • Activity Dashboard

Made For

Industries

  • Advertising & Marketing
  • Publishing
  • E-commerce
  • Media & Entertainment
  • Financial Services

Customer Segments

  • Small Businesses
  • Mid-size Businesses
  • Large Enterprises

Supported Platforms

  • Web
  • Mobile

Pros

  • Comprehensive audience insights for both free and paid users
  • Predictive intelligence for optimizing advertising campaigns
  • Competitive analysis tools to benchmark performance
  • Detailed device and version reporting for app optimization

Cons

  • The paid 'Advertise' solution may be expensive for smaller businesses
  • Potential complexity in interpreting the vast amount of data provided
Company Name
Quantcast
Year Founded
2006
HQ Location
New York, USA
LinkedIn
501-1000 employees
@Quantcast
25K followers

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