Ad Server Software

What is Ad Serving Software and Why is it Crucial for Advertisers?

Ad serving software is a specialized technology that enables advertisers and publishers to manage, deploy, and track digital advertisements across websites, apps, and other online platforms. It acts as the central hub for your advertising campaigns, allowing you to upload ad creatives, define targeting parameters, sc...

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Google Marketing Platform logo
Google Marketing Platform is a comprehensive suite of tools designed to empower marketing teams and agencies to plan, execute, and analyze digital marketing campaigns. It centralizes campaign management, data analysis, website optimization, an...
Adobe Advertising Cloud logo
Adobe Advertising Cloud is a robust programmatic advertising platform designed for marketing agencies and enterprises. It empowers users to plan, execute, and analyze multi-channel advertising campaigns with precision. Key features include adv...
Amazon DSP logo
Amazon DSP is a powerful demand-side platform (DSP) enabling advertising agencies and brands to programmatically buy display, audio, and video advertising inventory. It provides a centralized platform to manage campaigns across Amazon and the ...
Taboola logo
Taboola is a leading content discovery and recommendation platform designed to help publishers and marketers increase visibility, drive traffic, and monetize their content. By leveraging a vast network of premium publishers like USA Today and ...
AdButler logo
AdButler is a comprehensive advertising management platform designed to empower businesses of all sizes to create, launch, and optimize effective advertising campaigns. Offering features like custom branding, custom domain hosting, and granula...
Kevel logo
Kevel is a powerful, cloud-based ad server development platform designed for engineers and product managers. It empowers teams to build and deploy custom ad servers rapidly using a comprehensive suite of APIs – including Management, Decision, ...
Admixer.Network logo
Admixer.Network is a comprehensive SaaS platform designed for businesses looking to build, manage, and monetize their own ad networks. This ready-to-use solution supports a wide range of ad formats – including Desktop, Mobile, Video, Native, a...
Smart AdServer logo
Smart AdServer is a comprehensive, integrated ad serving platform designed for publishers, ad networks, and agencies in the European market. It provides a robust solution for managing and optimizing digital advertising campaigns across web, mo...
JW Player logo
JW Player is a leading video platform offering comprehensive solutions for businesses to host, stream, and monetize their video content. It provides robust video management tools, including upload capabilities, secure streaming delivery, deta...
Epom logo

Epom

4.9
Epom Ad Server is a robust, cloud-based solution designed for advertising networks, brands, and publishers seeking to optimize their ad serving operations. This fully customizable SaaS platform offers comprehensive cross-channel functionality,...
AdvertServe logo
AdvertServe is a comprehensive ad serving platform designed to streamline and optimize digital advertising across web, mobile, email, and video channels. It empowers businesses to manage, buy, plan, and optimize campaigns from a single, unifie...
Choozle logo
Choozle is a comprehensive programmatic advertising platform designed to empower marketers with the tools they need to plan, execute, and optimize digital ad campaigns. Featuring advanced capabilities like lookalike modeling, geofencing, and r...
Adnautics logo
Adnautics is a powerful marketing correlation platform designed for media agencies and marketers seeking to demonstrate the ROI of their campaigns. By integrating diverse data sources – including customer data, campaign performance, foot traff...
SAS Customer Intelligence 360 logo
SAS Customer Intelligence 360 is a comprehensive, AI-powered marketing hub designed to help businesses create and deliver personalized customer experiences across all channels. This modern platform leverages customer data, advanced analytics, ...
ADvendio logo
ADvendio is a powerful advertising software platform built natively on Salesforce, designed to streamline and maximize revenue across all advertising channels. It unifies ad sales, booking, and monetization for publishers, agencies, and advert...
BridTV logo
BridTV is a comprehensive online video platform designed for publishers and ad networks seeking to maximize revenue from their video content. Leveraging a patented real-time bidding (RTB) exchange, BridTV connects premium advertisers with high...
EXADS logo
EXADS is a robust, white-label SaaS ad server designed for developers, ad networks, advertisers, publishers, and agencies. Offering comprehensive ad serving solutions including Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), and a ...
Adsterra Ad Network logo
Adsterra is a global ad network delivering over 30 billion monthly ad impressions. Specializing in mobile traffic (70%), Adsterra connects over 30,000 publishers, brands, media agencies, and affiliates. The platform offers a robust self-serve ...
AdPlayer.Pro logo
AdPlayer.Pro is a comprehensive HTML5 video ad player and server solution designed for publishers and advertisers seeking to maximize revenue from outstream video advertising. The platform supports a wide range of video ad formats, including V...
OrbitSoft Ad Server logo
OrbitSoft Ad Server is a robust, cloud-based platform designed to empower advertising businesses of all sizes. It provides comprehensive tools for managing display, video, and contextual advertising campaigns, enabling users to optimize ad del...
Topsort logo
Topsort is a powerful API-driven infrastructure that enables marketplaces to launch and manage their own native advertising platforms. It allows marketplace owners to monetize their traffic through sponsored listings and banner ads, offering ...
MikMak logo
MikMak is a comprehensive eCommerce acceleration platform designed for multichannel brands. It provides first-party data analytics, enabling brands to understand consumer behavior across all eCommerce touchpoints. MikMak's platform empowers b...
NT Programmatic Platform logo
NT Programmatic Platform is a robust, cloud-based solution designed to empower marketing agencies and brands with end-to-end programmatic advertising capabilities. From initial media planning and research to real-time bidding optimization and ...
Evocalize logo
Evocalize is a comprehensive cloud-based content marketing platform empowering businesses to execute and optimize digital marketing campaigns across all channels. It centralizes media procurement, partner management, and performance tracking, ...
BannerFlow logo
BannerFlow is a comprehensive Creative Management Platform (CMP) designed for in-house marketing teams. It empowers brands to efficiently design, scale, publish, analyze, personalize, and optimize display advertising campaigns. By centralizing...

Buyer's Guide

Unlock the full potential of your digital advertising campaigns with the right ad serving software. This comprehensive guide will delve into how these powerful platforms manage, deliver, and track your ads across various channels and devices. Discover core functionalities, understand typical pricing models, explore crucial integrations, and learn how to select the best ad serving solution to optimize your marketing efforts and drive measurable results.

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