Demand Side Platform (DSP) Software
What is Demand-Side Platform (DSP) Software and Why is it Important?
Demand-Side Platform (DSP) software is a crucial technology in the digital advertising landscape that empowers advertisers and agencies to buy ad inventory programmatically across various channels, including display, video, mobile, and connected TV (CTV). DSPs automate the process of bidding on ad impressions in real-time, allowing advertisers to target specific audiences base...
Curated List of Software
At a glance
Showing 44 products
Unlock Marketing Performance: Centralized Campaign Management & Actionable Analytics
Google Marketing Platform is a comprehensive suite of tools designed to empower marketing teams and agencies to plan, execute, and analyze digital marketing campaigns. It centralizes campaign management, data analysis, website optimization, an...
theTradeDesk
4.4
The Trade Desk: Smarter Advertising, Superior Results.
The Trade Desk is a leading omnichannel demand-side platform (DSP) empowering advertisers to manage data, create targeted campaigns, and optimize ad spend across various channels, including display, video, audio, native, and connected TV. Its ...
Amazon DSP
4.2
Programmatic Advertising for Agencies & Brands
Amazon DSP is a powerful demand-side platform (DSP) enabling advertising agencies and brands to programmatically buy display, audio, and video advertising inventory. It provides a centralized platform to manage campaigns across Amazon and the ...
Maximize ROI with Intelligent Programmatic Advertising
Adobe Advertising Cloud is a robust programmatic advertising platform designed for marketing agencies and enterprises. It empowers users to plan, execute, and analyze multi-channel advertising campaigns with precision. Key features include adv...
Criteo
4.1
AI-Powered Advertising for E-commerce Growth
Criteo is a leading digital performance advertising platform designed specifically for retail and e-commerce businesses. Leveraging the world’s largest open shopper data set and advanced machine learning, Criteo helps marketers acquire new cus...
Smarter Go-to-Market for B2B Revenue Growth
Demandbase One is a comprehensive Go-to-Market (GTM) platform designed to help B2B companies accelerate revenue growth. It leverages Account Intelligence – providing deep, reliable insights into target accounts – to orchestrate highly personal...
StackAdapt
4.7
AI-Powered Programmatic Advertising for Optimized Campaign Performance
StackAdapt is a leading programmatic advertising platform empowering marketers to plan, execute, and analyze data-driven digital advertising campaigns. Designed for businesses across diverse sectors like finance, healthcare, and travel, StackA...
MediaMath
4.7
Programmatic Advertising, Simplified.
MediaMath is a leading, cloud-based Demand-Side Platform (DSP) empowering marketing professionals to execute sophisticated digital advertising campaigns. It centralizes data management, audience segmentation, and programmatic buying across mul...
RollWorks
4.5
Accelerate B2B Growth with Account-Based Marketing
RollWorks is a leading account-based marketing (ABM) platform designed to help B2B companies identify, engage, and convert their ideal customers. Leveraging a vast dataset of 4.2 billion digital profiles, AI-powered insights, and a native dema...
Simpli.fi
4.8
Programmatic Advertising Made Smarter.
Simpli.fi is a leading programmatic advertising platform designed for marketing agencies and brands. It empowers users to plan, execute, and optimize digital advertising campaigns across various channels. Simpli.fi’s robust features include gr...
Amobee
4.6
Unified Advertising & Data Management for Agency Success
Amobee is a leading, cloud-based advertising and data management platform (DMP) specifically designed for advertising agencies. It empowers agencies to unify first, second, and third-party data from diverse sources – including TV, social media...
Data-Driven Advertising for Maximum ROI.
Genius Monkey is a comprehensive programmatic advertising platform designed to help brands maximize their return on investment. Leveraging data-driven insights, the platform enables marketers to execute highly targeted campaigns across multipl...
Choozle
4.2
Smart Programmatic Advertising for Maximum ROI
Choozle is a comprehensive programmatic advertising platform designed to empower marketers with the tools they need to plan, execute, and optimize digital ad campaigns. Featuring advanced capabilities like lookalike modeling, geofencing, and r...
Basis
4.5
Automate & Optimize Your Omni-Channel Advertising.
Basis is a leading cloud-based platform designed to empower advertising agencies with streamlined omni-channel campaign management. By centralizing operations, Basis provides a unified interface for planning, executing, and optimizing campaign...
Intensify Ads: The Intelligent DSP for Maximizing Ad ROI
Intensify Ads Demand-Side Platform (DSP) empowers advertising agencies, digital marketers, and direct advertisers to optimize online advertising campaigns and achieve superior results. This robust platform supports a wide range of ad formats, ...
Programmatic Advertising for Agency Success
SmartyAds DSP is a powerful, cloud-based demand-side platform (DSP) built for advertising agencies and media buyers. It streamlines programmatic ad buying, enabling targeted campaigns across diverse channels – including display, video, and mob...
Epom
4.9
Powering Ad Campaigns with a Scalable, Customizable Ad Server
Epom Ad Server is a robust, cloud-based solution designed for advertising networks, brands, and publishers seeking to optimize their ad serving operations. This fully customizable SaaS platform offers comprehensive cross-channel functionality,...
Intelligent Demand Generation for Revenue Growth
ZoomInfo MarketingOS is a comprehensive B2B marketing platform designed to accelerate revenue growth by connecting businesses with qualified prospects. It integrates demand-side platform (DSP) capabilities with marketing automation features, e...
Scibids
4.9
AI-Powered Programmatic Advertising Optimization
Scibids is a cloud-based, AI-driven platform designed to optimize programmatic advertising campaigns for demand-side platforms (DSPs). It empowers marketing teams to automate campaign analysis, improve ROI, and maximize performance through mac...
Powering Profitable Digital Advertising.
OrbitSoft Ad Server is a robust, cloud-based platform designed to empower advertising businesses of all sizes. It provides comprehensive tools for managing display, video, and contextual advertising campaigns, enabling users to optimize ad del...
AdButler
4.5
Powerful Advertising Management for Growth
AdButler is a comprehensive advertising management platform designed to empower businesses of all sizes to create, launch, and optimize effective advertising campaigns. Offering features like custom branding, custom domain hosting, and granula...
Intelligent Advertising for Maximum ROI
NT Programmatic Platform is a robust, cloud-based solution designed to empower marketing agencies and brands with end-to-end programmatic advertising capabilities. From initial media planning and research to real-time bidding optimization and ...
Platform.io
4.8
The Programmable RTB Platform for Ad Agencies & Publishers
Platform.io is a comprehensive, white-label Real-Time Bidding (RTB) platform and programmable ad stack designed for advertising agencies and publishers. It empowers users to manage, track, target, and optimize advertising campaigns across mult...
Connexity: Maximize Shopping Ad ROI with Intelligent Automation
Connexity is a powerful shopping ad optimization platform designed to help businesses of all sizes drive sales and maximize return on investment. The platform provides a unified view of shopping campaigns across multiple channels, including se...
Readpeak
4.7
Native Advertising DSP for Superior ROI
Readpeak is a demand-side platform (DSP) specializing in native advertising, designed to help brands and publishers maximize campaign performance. Leveraging its unique Omni-contextual targeting – a cookie-free system – Readpeak analyzes seman...
Buyer's Guide
Unlock the power of programmatic advertising and reach your target audience with precision using the right Demand-Side Platform (DSP) software. This guide will walk you through everything you need to know about DSPs, from their core functionalities and how they work in the complex digital advertising ecosystem to typical pricing models and crucial integrations. Learn how to leverage DSPs to manage ad campaigns across multiple channels, optimize ad spend, and achieve your marketing objectives with greater efficiency and effectiveness.
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