Account Based Marketing (ABM) Software

What is Account-Based Marketing (ABM) Software and How Does It Work?

Account-Based Marketing (ABM) software is a strategic platform designed to help marketing and sales teams pinpoint and focus on high-value customer accounts. It automates the identification of ideal prospects, allowing you to allocate resources effi...

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Marketo Engage logo
Adobe Marketo Engage is a leading marketing automation platform designed for B2B marketers. It empowers teams to orchestrate sophisticated, multi-channel campaigns, personalize customer experiences with AI, and drive revenue growth. By seamles...
6sense logo
6sense is a leading revenue intelligence platform designed to empower B2B marketing and sales teams. By leveraging AI and machine learning, 6sense identifies buying signals from both known and anonymous website visitors, providing deep insight...
ZoomInfo Sales logo
ZoomInfo Sales is a leading B2B sales intelligence platform designed to empower sales and marketing teams with accurate contact data, buyer intent insights, and workflow automation. By leveraging a comprehensive database and advanced analytics...
SalesLoft logo
SalesLoft is a leading sales engagement platform designed to empower sales teams to connect more effectively with prospects and close deals faster. The Modern Revenue Workspace provides a centralized hub for all digital selling activities, inc...
Outreach logo
Outreach is a leading sales execution platform designed to empower sales teams to close more deals, faster. It provides a centralized hub for managing the entire sales process, from initial prospecting and engagement to closing and retention. ...
Terminus logo
Terminus is a leading Account-Based Marketing (ABM) platform designed to help B2B marketers drive revenue and improve ROI. It enables teams to identify, engage, and convert key accounts throughout the entire customer lifecycle – from initial a...
RollWorks logo
RollWorks is a leading account-based marketing (ABM) platform designed to help B2B companies identify, engage, and convert their ideal customers. Leveraging a vast dataset of 4.2 billion digital profiles, AI-powered insights, and a native dema...
Apollo.io logo
Apollo.io is a leading sales intelligence and engagement platform designed to empower sales and marketing teams. It provides a comprehensive suite of tools for prospecting, data enrichment, outreach automation, and performance analytics. With ...
Cognism logo
Cognism is a leading B2B data platform specializing in European contact data and sales intelligence. Designed for revenue teams, Cognism empowers businesses to identify, connect with, and engage qualified decision-makers, ultimately accelerati...
Drift logo
Drift is a leading conversational marketing and sales platform that empowers businesses to connect with customers in real-time. Combining live chat, in-app messaging, email automation, and AI-powered chatbots, Drift helps sales and marketing t...
Act-On logo
Act-On is a robust growth marketing automation platform designed to empower marketers to build, execute, and optimize multi-channel campaigns. From website personalization and lead scoring to email marketing and social media integration, Act-O...
Uberflip logo
Uberflip is a leading content experience platform designed to help marketers transform their content into engaging, personalized experiences that drive results. It aggregates all your content – blog posts, ebooks, videos, webinars, and more – ...
Spotler CRM logo
Spotler CRM is a cloud-based Customer Relationship Management (CRM) system designed to help growing businesses manage sales, marketing, and customer service efforts in one unified platform. It offers customizable sales CRM features, integrated...
Dealfront logo
Dealfront is a powerful B2B lead generation platform that identifies companies visiting your website, even if they don't fill out forms. By leveraging your existing Google Analytics data, Dealfront reveals valuable insights into visitor behavi...
Seamless.AI logo
Seamless.AI is a powerful B2B sales intelligence platform designed to help sales teams identify, connect with, and convert more leads. It streamlines the lead generation process by providing access to accurate contact information, robust searc...
Lusha logo
Lusha is a leading sales intelligence platform designed to empower sales and marketing teams with accurate, compliant B2B data. It streamlines the prospecting process by providing access to contact and company information, enriched with buyer ...
Sendoso logo
Sendoso is a leading direct mail automation platform designed to help businesses elevate their account-based marketing (ABM), demand generation, and customer engagement strategies. It streamlines the process of sending personalized gifts, hand...
Metadata logo
Metadata is a leading account-based marketing (ABM) platform designed to help businesses identify, engage, and convert their ideal customers. Leveraging AI-driven demand generation, Metadata streamlines ABM workflows through targeted advertisi...
Slintel logo
Slintel is a leading sales intelligence and enablement platform that helps businesses identify and prioritize active buyers based on the technologies they use. By analyzing over 100 billion data points, Slintel provides insights into buyer jou...
Salesflare logo
Salesflare is a powerful yet simple CRM designed specifically for small and medium-sized B2B businesses. It streamlines your sales process by automatically capturing customer data from emails, meetings, and web activity, eliminating manual dat...
RocketReach logo
RocketReach is a leading sales intelligence platform designed to empower businesses with accurate contact data and streamlined outreach capabilities. It provides access to a vast database of verified email addresses and phone numbers for profe...
Bitrix24 logo
Bitrix24 is a comprehensive, all-in-one workspace designed to streamline business operations. It combines a robust CRM system for managing sales, leads, and customer interactions with powerful project management tools, team collaboration featu...
EngageBay CRM logo
EngageBay is a comprehensive, cloud-based CRM and marketing automation platform designed to help businesses of all sizes acquire, engage, and convert leads. Combining essential tools like email marketing, marketing automation, a robust CRM, so...
ActiveDEMAND logo
ActiveDEMAND is a robust marketing automation platform specifically designed for marketing agencies and businesses seeking a comprehensive solution to manage and scale their digital marketing efforts. It consolidates essential tools – includin...
User.com logo
User.com is a comprehensive customer data platform (CDP) designed to centralize and activate user information for marketing, sales, and customer service teams. It provides a unified view of each customer, enabling personalized experiences, tar...

Buyer's Guide

Account-Based Marketing (ABM) software empowers your sales and marketing teams to identify, engage, and convert high-value customer accounts with precision. This essential guide helps you understand how ABM tools automate prospect identification, personalize buyer journeys, and optimize your marketing efforts for maximum ROI. Learn how to choose the right platform to track engagement, prioritize leads, and drive significant business growth.

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