Customer Data Platforms
What is a Customer Data Platform (CDP) and why is it essential for modern businesses?
A Customer Data Platform (CDP) is a powerful software solution that collects, unifies, and manages customer data from various sources (like websites, mobile apps, CRM, email, social media, and offline interactions) to create a single, persistent, and comprehensive customer profile. This unified view allows businesses to gain a deep understanding of their customers, segment them effectively, and deliv...
Curated List of Software
At a glance
Showing 214 products
Unify Customer Data & Power Personalized Experiences.
Salesforce Marketing Cloud is a leading customer relationship management (CRM) and digital marketing platform designed to help businesses of all sizes build stronger customer relationships and drive revenue growth. It provides a unified view o...
Segment
4.6
The Customer Data Platform for Unified Insights.
Segment is a leading Customer Data Platform (CDP) that empowers businesses to collect, unify, and activate customer data across all channels. By integrating with hundreds of marketing, sales, and analytics tools, Segment provides a single sour...
The leading content management platform for enterprise-level digital experiences.
Adobe Experience Manager (AEM) is a robust and scalable content management system (CMS) designed for enterprises. It empowers businesses to create, manage, and deliver personalized digital experiences across all channels – websites, mobile app...
Amplitude
4.6
Product Analytics for Growth
Amplitude is a powerful product analytics platform designed to help businesses understand user behavior and drive growth. It goes beyond traditional web analytics by providing a behavioral layer of data, allowing teams to analyze how users int...
Klaviyo
4.6
Marketing Automation for Growth
Klaviyo is a powerful marketing automation and customer data platform designed to help businesses build stronger customer relationships and drive revenue. It specializes in leveraging first-party data – transactional and behavioral – to create...
Bloomreach
4.7
AI-Powered Commerce Personalization for Growth
Bloomreach is a leading commerce experience cloud that empowers businesses to deliver highly personalized digital experiences across all touchpoints. Leveraging a unified customer and product data engine powered by its AI, Loomi, Bloomreach en...
CleverTap
4.5
The Mobile Retention Platform for Growth
CleverTap is a comprehensive user retention platform designed to help mobile app businesses increase engagement, retention, and lifetime value. Leveraging real-time data and machine learning, CleverTap enables brands to deliver personalized om...
Customer.io
4.6
Personalized Customer Journeys, Automated.
Customer.io is a leading customer engagement platform empowering tech-savvy marketers to build personalized, multi-channel customer journeys. By leveraging first-party data, businesses can deliver targeted messages across email, SMS, push noti...
Intelligent B2B Data for Revenue Acceleration
ZoomInfo Sales is a leading B2B sales intelligence platform designed to empower sales and marketing teams with accurate contact data, buyer intent insights, and workflow automation. By leveraging a comprehensive database and advanced analytics...
Apollo.io
4.7
Sales Intelligence to Fuel Revenue Growth
Apollo.io is a leading sales intelligence and engagement platform designed to empower sales and marketing teams. It provides a comprehensive suite of tools for prospecting, data enrichment, outreach automation, and performance analytics. With ...
Omnisend
4.6
Ecommerce Marketing Automation for Growth
Omnisend is a comprehensive email and SMS marketing platform designed specifically for ecommerce businesses. It empowers online merchants to build stronger customer relationships, increase sales, and streamline their marketing efforts. Offerin...
WebEngage
4.7
Customer Data & Marketing Automation for Growth
WebEngage is a comprehensive Customer Data Platform (CDP) and marketing automation solution designed to help businesses, particularly SMBs, enhance user engagement and drive revenue. It consolidates customer data from various sources, enabling...
Xtremepush
4.3
Multi-Channel Engagement for Customer Growth
Xtremepush is a comprehensive marketing automation platform designed for enterprise brands seeking to maximize customer engagement and ROI. It unifies in-app analytics, mobile push notifications, web push, iBeacon, and geo-fencing capabilities...
Orchestrate Personalized Experiences Across Every Channel.
Netcore Customer Engagement is a comprehensive, AI-powered omnichannel platform designed to help marketers, growth teams, and product managers acquire, engage, and retain customers. It unifies customer data from all touchpoints – email, SMS, p...
AppsFlyer
4.2
Precise Mobile Attribution & Marketing Analytics
AppsFlyer is a leading mobile attribution and marketing analytics platform designed to empower app marketers with comprehensive campaign management and conversion tracking. It provides deep insights into the customer journey, offering robust a...
Cognism
4.7
B2B Data Intelligence for Revenue Acceleration
Cognism is a leading B2B data platform specializing in European contact data and sales intelligence. Designed for revenue teams, Cognism empowers businesses to identify, connect with, and engage qualified decision-makers, ultimately accelerati...
Lusha
4.2
AI-Powered B2B Data for Sales Acceleration
Lusha is a leading sales intelligence platform designed to empower sales and marketing teams with accurate, compliant B2B data. It streamlines the prospecting process by providing access to contact and company information, enriched with buyer ...
RocketReach
4.0
Unlock Business Growth with Targeted Contact Data
RocketReach is a leading sales intelligence platform designed to empower businesses with accurate contact data and streamlined outreach capabilities. It provides access to a vast database of verified email addresses and phone numbers for profe...
Salesmanago: AI-Powered Marketing Automation for eCommerce Growth
Salesmanago is a comprehensive AI Commerce Growth Platform designed to help eCommerce businesses maximize sales and build lasting customer relationships. Leveraging a robust Customer Data Platform (CDP), Salesmanago unifies real-time data from...
Ortto
4.7
Orchestrate Customer Journeys, Drive Revenue Growth.
Ortto is a comprehensive customer data platform (CDP) and marketing automation solution designed to empower businesses to acquire, engage, and retain customers. By unifying customer data, enabling advanced segmentation, and facilitating person...
Pushwoosh
4.3
Omnichannel Engagement for Growth
Pushwoosh is a comprehensive customer engagement platform designed to help businesses connect with their audience across multiple channels. Offering push notifications, in-app messages, email, SMS, and WhatsApp messaging, Pushwoosh streamlines...
InsideView
4.7
Sales Intelligence to Fuel Revenue Growth
InsideView is a leading sales intelligence platform designed to empower sales and marketing teams with actionable insights. It aggregates data from a vast network of sources – including social media, news, and subscription databases – to deliv...
Salesintel
4.6
Accelerate Revenue with Accurate B2B Contact Data & Sales Intelligence
Salesintel is a robust B2B sales intelligence platform designed to empower sales and marketing teams with verified contact information, company profiles, and technographic data. By combining human verification with proprietary data feeds, Sale...
Dreamdata
4.6
B2B Revenue Attribution for Growth
Dreamdata is a powerful B2B revenue attribution platform designed to help small to midsize businesses understand the true impact of their marketing and sales efforts. By integrating data from across your tech stack – including CRM, marketing a...
Totango
3.9
Drive Customer Success and Accelerate Revenue Growth
Totango is a leading Customer Engagement Management platform designed to help businesses proactively manage the entire customer lifecycle. It provides real-time visibility into customer activity, enabling teams to identify at-risk customers, d...
Buyer's Guide
Unlock the full potential of your customer data with a Customer Data Platform (CDP). This essential guide will walk you through everything you need to know, from understanding core functionalities and typical pricing models to identifying crucial integrations and making the right choice for your business. Learn how CDPs unify customer data from disparate sources to create a single, comprehensive customer view, enabling personalized experiences, targeted marketing, and improved customer engagement. Discover how to leverage this powerful technology to drive growth and build lasting customer relationships.
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