Act-On vs Freshsales

Comprehensive side-by-side comparison of Act-On vs Freshsales including features, integrations, customer segments, supported platforms, pros & cons, and company details. Find the best predictive lead scoring software solution for your business needs.

Product Comparison

Act-On logo

Act-On

4.3/5

Accelerate Growth with Marketing Automation

Freshsales logo

Streamline Sales, Accelerate Growth.

Act-On

Description

Act-On is a robust growth marketing automation platform designed to empower marketers to build, execute, and optimize multi-channel campaigns. From website personalization and lead scoring to email marketing and social media integration, Act-O...

Freshsales

Description

Freshsales is a robust, cloud-based sales force automation (SFA) platform designed to empower businesses of all sizes to manage their sales processes effectively. From lead capture and nurturing to deal closure and customer relationship manage...

Act-On
Freshsales
Act-On

Videos (1)

1
Freshsales

Videos (1)

1
Act-On

Use Cases

Freshsales

Use Cases

Act-On

Made For

Freshsales

Made For

Act-On

Key Features

  • Landing Pages/Web Forms
  • Engagement Tracking
  • Marketing Automation
  • ROI Tracking
  • Multi-Channel Marketing
  • Drip Campaigns
Freshsales

Key Features

  • Customer Database
  • Search/Filter
  • Client Management
  • Contact Database
  • Lead Management
  • Contact Management
Act-On

Industries

  • Technology
  • Financial Services
  • Healthcare
  • Education
  • Retail
Freshsales

Industries

  • Technology
  • Software
  • Financial Services
  • Healthcare
  • Retail
Act-On

Customer Segments

  • Small Businesses
  • Mid-size Businesses
  • Large Enterprises
Freshsales

Customer Segments

  • Small Businesses
  • Mid-size Businesses
  • Large Enterprises
Act-On

Supported Platforms

  • Web
  • Mobile
Freshsales

Supported Platforms

  • Web
  • Mobile
Act-On
Freshsales
Act-On

Pros

  • Comprehensive feature set for advanced marketing automation
  • Strong integration capabilities with popular CRM and BI tools
  • Dedicated customer support and services team

Cons

  • Can be complex to implement and manage for beginners
  • Pricing may be higher compared to some simpler marketing automation solutions
Freshsales

Pros

  • Unified platform for all sales activities
  • Strong automation capabilities to streamline workflows
  • Built-in phone and email integration for efficient communication

Cons

  • Potential complexity for very small teams with simple needs
  • Integration with some niche tools may be limited
Act-On
Company Name
Act-On Software
Year Founded
2007
HQ Location
Palo Alto, CA, USA
LinkedIn
501-1000 employees
@ActOnSoftware
25K followers
Freshsales
Company Name
Freshworks
Year Founded
2010
HQ Location
San Mateo, CA, USA
LinkedIn
4000-5000 employees
@freshworks
100K-200K followers