A/B Testing Software
What is A/B Testing Software and Why Is It Crucial for Businesses?
A/B testing software, also known as split testing software, is a digital tool that allows you to compare two versions of a webpage, email, advertisement, or other marketing asset against each other to determine which one performs better. By showing different variations (A and B) to different segments of your audience, you can gathe...
Curated List of Software
At a glance
Popular
Easiest to Use
Value for Money
Trending
Showing 94 products
Optimize Your Website for Maximum Conversions
Google Optimize is a powerful A/B testing and website personalization platform designed to help businesses improve their online performance. It allows marketers and developers to run controlled experiments, test different variations of web pag...
VWO Testing
4.3
Optimize Your Digital Experiences with Data-Driven A/B Testing
VWO Testing is a comprehensive A/B testing and conversion optimization platform designed for enterprises. It empowers marketing teams, product managers, and developers to improve website and app performance through rigorous experimentation. Wi...
AB Tasty
4.6
Optimize Experiences, Maximize Conversions
AB Tasty is a powerful, yet user-friendly, A/B testing and personalization platform designed for web marketing teams. It empowers marketers to create and run sophisticated experiments – A/B tests, multivariate tests, and personalization campai...
LaunchDarkly
4.9
Empowering Engineering Teams with Feature Flag Management.
LaunchDarkly is a leading feature flag management platform designed to help engineering, product, and operations teams streamline software releases and accelerate innovation. It enables progressive rollouts, A/B testing, targeted feature deliv...
Monetate
4.0
Maximize eCommerce Revenue with Real-Time Personalization
Monetate is a leading real-time omnichannel personalization platform designed specifically for eCommerce businesses. It empowers retailers and brands to deliver individualized customer experiences across all touchpoints, driving increased conv...
Instapage
4.4
Build High-Converting Landing Pages, Effortlessly.
Instapage is a leading landing page platform designed to empower marketers to create, personalize, and optimize post-click experiences at scale. Eliminating the need for developer assistance, Instapage provides a user-friendly interface for bu...
Unbounce
4.6
Build High-Converting Landing Pages & Optimize Campaigns with AI.
Unbounce is a leading landing page and conversion optimization platform designed to help marketers and businesses of all sizes increase their campaign performance. Featuring an intuitive drag-and-drop builder, AI-powered tools like Smart Copy,...
Crazy Egg
4.3
Unlock Website Conversion: Data-Driven Insights for Optimal User Experience.
Crazy Egg is a powerful suite of website analytics tools designed to help businesses understand user behavior and optimize their online presence. Featuring Confetti, Scrollmaps, and Overlay tools, Crazy Egg provides visual heatmaps that reveal...
Kameleoon
4.9
AI-Powered Personalization for Increased Conversions
Kameleoon is a leading AI-powered personalization and A/B testing platform designed to help businesses optimize their website and app experiences. By leveraging machine learning, Kameleoon enables marketers and product teams to deliver tailore...
Unlock Marketing Performance: Centralized Campaign Management & Actionable Analytics
Google Marketing Platform is a comprehensive suite of tools designed to empower marketing teams and agencies to plan, execute, and analyze digital marketing campaigns. It centralizes campaign management, data analysis, website optimization, an...
Omniconvert
4.0
Data-Driven Website Optimization for Higher Conversions
Omniconvert is a comprehensive conversion rate optimization (CRO) platform designed to empower marketers to improve website performance without relying on extensive development resources. It enables users to easily create and run A/B tests, c...
Shogun
4.6
Build, Test & Optimize High-Converting Shopify Pages
Shogun is a powerful page builder and A/B testing platform specifically designed for Shopify stores. It empowers users to create visually stunning, conversion-optimized landing pages, product pages, and collection pages without requiring any c...
Heap
4.2
Unlock User Insights with Effortless Analytics.
Heap is a powerful digital analytics platform designed to help businesses understand user behavior and optimize digital experiences. Unlike traditional analytics tools that require extensive event tracking setup, Heap automatically captures us...
Userlytics
4.7
Actionable User Insights Through Remote Usability Testing
Userlytics is a comprehensive cloud-based usability testing platform designed to help businesses of all sizes improve their digital customer experience. It enables user research through remote, unmoderated testing of websites, mobile apps, pro...
Automate & Personalize Customer Journeys for Higher Conversions
Freshmarketer is a comprehensive marketing automation platform designed to help businesses deliver personalized customer experiences throughout the entire customer lifecycle. From attracting leads with AI-powered chatbots and optimized landing...
Yieldify
4.8
E-commerce Personalization for Increased Revenue
Yieldify is a powerful e-commerce personalization platform designed to help online businesses deliver tailored experiences to their customers. Combining a robust conversion platform with data-driven consultancy, Yieldify enables businesses to ...
Personyze
4.3
Personalize Website Experiences: Drive Conversions with AI-Powered Segmentation
Personyze is a powerful website personalization platform that empowers businesses to deliver tailored experiences to every visitor. Leveraging both machine learning and human insight, Personyze enables you to dynamically display targeted conte...
Optimize Conversions with Data-Driven A/B Testing & Website Analytics
Zoho PageSense is a powerful conversion rate optimization (CRO) platform that empowers businesses to enhance website performance and maximize online revenue. By combining robust A/B testing capabilities with in-depth website analytics, includi...
Convertize
4.5
Data-Driven A/B Testing & Personalization for Growth
Convertize is a powerful website optimization platform designed to help businesses maximize conversions through A/B testing and personalized experiences. Specifically tailored for eCommerce, SaaS, and marketing agencies, Convertize allows user...
Serviceform
4.9
Streamline Your Online Presence with Integrated Forms and Communication Tools.
Serviceform is an all-in-one platform designed to help businesses of all sizes improve their online presence, generate leads, and enhance customer communication. Offering a suite of integrated tools including website forms (booking, donation, ...
Lucky Orange
4.9
Unlock Website Conversion: Heatmaps, Session Recordings & Real-Time Insights
Lucky Orange is a powerful conversion optimization platform designed to help businesses understand and improve their website's performance. By providing detailed insights into user behavior through dynamic heatmaps, session recordings, and com...
Userfeel
4.6
Gain Actionable UX Insights Through Remote Usability Testing
Userfeel is a robust, cloud-based usability testing platform designed to help UX researchers and digital agencies optimize websites and applications. It provides a comprehensive suite of tools for conducting remote user testing, including mult...
Poptin
4.7
Convert More Visitors with Smart Lead Capture
Poptin is a powerful lead capture and conversion optimization platform designed to help businesses grow. It enables marketers to engage website visitors with targeted popups, autoresponders, embedded forms, and push notifications. Poptin offer...
Picreel
4.8
Convert More Visitors into Leads and Customers
Picreel is a leading conversion rate optimization (CRO) platform designed to help businesses of all sizes capture more leads, reduce bounce rates, and increase sales. Featuring an intuitive drag-and-drop interface, Picreel empowers marketers t...
Landingi
4.6
Build High-Converting Landing Pages, Funnels & Pop-ups – No Coding Required.
Landingi is a comprehensive marketing platform designed to empower businesses of all sizes to create, optimize, and manage high-converting marketing campaigns. Featuring an intuitive drag-and-drop landing page builder, Landingi allows users to...
Buyer's Guide
Unlock the power of data-driven decision-making with A/B testing software. This essential guide explores how these tools enable you to test variations of web pages, emails, and other marketing assets to identify what resonates best with your audience. Discover core functionalities, understand typical pricing models, learn about crucial integrations, and gain insights into how this guide was compiled to help you choose the perfect A/B testing solution to optimize your conversions and drive business growth.
Related Categories
Explore other software categories related to a/b testing software.
Advertise with Us
Premium placements only
Advertise with Us
We don't clutter our platform with ads prioritizing our user experience. We handpick premium partners who get exclusive access to our high-intent B2B audience. No competition, just pure attention.
Get Exclusive Access